BuzzFeed | Bullshit & Biases
The new generation is here and we see them. We know uptight, white-collar snobs behind news desks are not grabbing the attention of young creative minds. We believe that humorous storytelling plays a powerful role in connecting people and bridging divides. We prioritize engaging reliable content. We exist to empower and inspire a new world. Why should you settle for boring, bullshit news?
Problem | Consumers do not think of BuzzFeed as a reliable source of news.
Solution | To grab the attention of the new generation with untraditional, entertaining, reliable news and inspire them to never settle for boring, biased, bullshit.
Out-of-Home / Social Media
These Bullshit articles will be posted in and around transit in major cities, as well as posted on our social media with further explanation.
Guerrilla Marketing
To spread the word, we will be tagging the outsides of MTA subways with graffiti, and taking over the insides by posting our message.
Chrome Extension
Our newspapers will have QR codes to drive you to our Bullshit Detector. Here, users will be able to upload an article with its url to verify its credibility.
Case Study Video
Written and edited by Taylor Stone.
Your Yearly Dose of “Bullshit & Biases”
During the first week of the new year paper boys will be handing out Your Yearly Dose of Bullshit & Biases newspapers in New York City subway stations. This paper will feature completely bullshit stories to show how quick they are to grab attention, as well as the top news stories of the year with annotations calling out biases.